The 2016 Santos Tour Down Under attracted a record number of spectators, with 795,000 people lining the streets in Adelaide and in the regions to watch the race, data released today has revealed.
The 2016 Santos Tour Down Under injected a record-breaking $49.6 million into the state’s visitor economy and 613 full time equivalent jobs.
Minister for Tourism Leon Bignell says the results reinforce the investment made by the State Government in the event.
“These record-breaking results are fantastic and further reinforce the State Government’s commitment in the State Budget to invest an additional $6 million to help grow the TDU,” he says.
“To know the highest ever number of spectators cheered on their cycling heroes – including Australian rider and winner Simon Gerrans – is brilliant news for Adelaide and our regions.
“The TDU gets better and better each year. The international spotlight was on South Australia as the world watched elite international and Australian teams compete. It is the best platform to showcase South Australia as a world-class tourism destination.
“Congratulations to the Events South Australia and the South Australian Tourism Commission who work tirelessly each year to grow this incredible event.”
The data also reveals that more than 39,000 people travelled to South Australia for the event, up almost two thousand from last year.
The event generated $258 million in media coverage, with a potential reach of 1.1 billion people.
This year’s event included new additions – the Bupa Family Ride, Norton Summit Time Trial and the elevation of the Santos Women’s Tour to an internationally recognised and ranked Union Cycliste Internationale 2.2 event.
For the first time in 2016, separate domestic and international feeds of the TV broadcast were produced. This was part of the State Government’s investment in this year’s State Budget.
29 hours of racing action were streamed around the nation and hundreds of hours internationally, including the United Kingdom, France, Italy, China, the US and New Zealand.
A big shout and thank you the TDU fans as well as event partners and stakeholders who are all a part of this success!