Record Results for 2017 TDU as 2018 Event Dates Confirmed
Research results announced today further cement the Santos Tour Down Under’s place as Australia’s premier cycling event, with the 2017 edition of the race smashing all previous records achieved by the event.
Race Director, Mike Turtur and the entire TDU event team (at Events South Australia, the major events division of the South Australian Tourism Commission) are thrilled with the 2017 event outcomes.
“Having 43,000 cycling fans travel from interstate and overseas to be part of the 840,000 strong number of spectators who lined the road to cheer on the world’s best is pretty special, an achievement everyone who is involved with the race should be really proud of.
“Seeing Peter Sagan wearing the rainbow stripes of the UCI World Road Champion on the start line, alongside the constant smile of Esteban Chavez as part of the peloton, definitely created moments for the fans.
“There were many special times at the race this year, but one I personally can’t go past is finally seeing BMC Racing’s Richie Porte take overall event victory after the tremendous efforts he has put in at the race over the last few years, especially on Willunga Hill.”
Highlights from McGregor Tan Research for the 2017 Santos Tour Down Under include:
840,000 spectators along the race route. This is an increase on the 2016 spectator figure
43,000 visitors (in scope) travelled specifically to South Australia to attend the TDU
(national and international). This is an increase on the 2016 number of in scope visitors
which was 39,000.
An economic impact of $56.5 million was generated into the state’s economy. In 2016
the event generated an economic impact of $49.6 million.
The event provided 683 full time equivalent jobs, compared to 613 in 2016.
The TDU will celebrate the twentieth edition of the race in 2018. The nine day festival is always highly anticipated on the major events calendar.
“Today’s results announcement comes with confirmation of our event dates for 2018 which is fantastic, still making us the first UCI WorldTour race on the calendar. Plans are well underway and we hope to have some surprises for the fans,” said Mike Turtur.
The 2018 Santos Tour Down Under will be held from Saturday 13 January until Sunday 21 January.
Race routes for the men’s and women’s races will be revealed in July/August 2017