SANTOS SUPPORTS LIVE-STREAMING FOR ALL FOUR STAGES OF THE SANTOS WOMEN’S TOUR DOWN UNDER IN 2020
The Santos Women’s Tour Down Under announced today that all four stages of the 2020 race will be live streamed on Seven West Media’s digital platforms for the first time, thanks to the support of naming rights sponsor Santos. This announcement follows the recent elevation of the Women’s race to UCI ProSeries status.
In a first for the Santos Women’s Tour Down Under (WTDU), all four stages will be live streamed on 7Plus, with the final stage (Schwalbe Stage 4) also being broadcast live nationally through the Seven West Media Network.
Minister for Trade, Tourism and Investment, David Ridgway said the popularity of the WTDU race has grown exponentially since being introduced in 2016.
“We are thrilled with the growing interest and excitement around the Santos Women’s Tour Down Under and are committed to the growth of the Women’s race as part of the Santos Tour Down Under,” said the Minister.
“Having the race live streamed in its entirety provides an opportunity to broaden the viewership and send out some amazing images from South Australia.
“This wouldn’t have happened without the support of Santos, whose investment has ensured the WTDU can be watched nationally through 7Plus.
“Santos has been a terrific supporter of this world-class international event, and in particular, is passionate about the growth and development of the Women’s race.
“Their ongoing investment and engagement in the sport provides an opportunity for us to broaden our cycling and festival story throughout the cycling community and promote South Australia’s wonderful tourism attributes to the world,” said the Minister.
Santos Managing Director and CEO Kevin Gallagher said elevating the Women’s race has been a company priority from the outset.
“We are delighted to make this additional investment in the Santos Women’s Tour Down Under to ensure all stages of the race are lived streamed, attracting a national viewing audience,” Mr Gallagher said.
“2020 will be our 11th year as naming rights sponsor of the Tour Down Under, having signed a new three-year sponsorship deal in January.
“The growth of the Women’s race is phenomenal. In just a few short years it’s gone from a few street races to UCI ProSeries status,” Mr Gallagher said.
Kimberley Conte, Women’s Race Director, said the continuous investment in the delivery of the Santos Women’s Tour Down Under and the commitment by Santos to elevating the stature of women’s cycling was fantastic.
“It is all incredibly welcome news. The elevation of classification is sure to increase the calibre of cyclists nominating, with more and more recognising the Santos Women’s Tour Down Under as the opening event of the 2020 UCI cycling season,” Ms Conte said.
“I am always very proud that a great South Australian company such as Santos has made the commitment to invest, not only financially, but also with their people to continue developing opportunities for women in cycling. To be able to live stream all four stages of the Santos Women’s Tour Down Under is fantastic and continues to grow the profile of the race, the sport and the athletes.
“South Australia has taken the lead, elevating women in sport through offering equal prize money for male and female competitors in the Santos Tour Down Under, first announced for the 2018 event.”
“It has always been the goal of the event to elevate the Women’s race to UCI Women’s WorldTour in the coming years and this just puts us one step closer to that.”
The Santos Tour Down Under runs from 16-26 January 2020. The Santos Women’s Tour Down Under will be held from 16-19 January 2020.