UMBRELLA: WINTER CITY SOUNDS, RETURNS TO IGNITE ADELAIDE’SWINTER
Music SA’s Umbrella: Winter City Sounds today announced its return in 2018 from 13 – 29 July, when over 300 live music events are expected to engulf Adelaide’s CBD and, in a new move for 2018, Umbrella: Winter City Sounds will rock into Adelaide’s suburbs. Umbrella has been designed to help spread Adelaide’s cultural festival activity beyond Mad March. The two-week Umbrella winter festival will transform the greater Adelaide area into a winter wonderland of music and discovery as the CBD and suburbs come alive with the warmth of contemporary music, as event organizers look to build on the highly successful 2017 event which saw 300 live music events across 100 venues. For the first time in 2018 the festival will extend into the outskirts of metropolitan Adelaide where a great deal of live music will be enjoyed in suburban venues and through local council activations as part of Umbrella. Lisa Bishop, General Manager of Music SA said that she is excited to launch the festival for its third consecutive year and extending the event out into Adelaide’s suburbs will bring a new light onto some of Adelaide key metropolitan venues and performers. “Extending the event into the suburbs is a direct response to the overwhelming interest we received from artists, bands and venues to bring the festival to their local communities and to include councils and iconic metro venues.” Event registration opens online on the 26th March at www.umbrellaadelaide.com.au and any artist, hotel, venue, local council or promoter is welcome to register their gigs to be included in the Umbrella: Winter City Sounds printed program as well as the digital Online Program on the Umbrella website.
Helen Page Photography
To learn more about registering for inclusion in the 2018 Umbrella Festival, Music SA will be running a free information session at St Paul’s Creative Centre on Monday 26th March facebook.com/events/umbrellawintercitysounds Also returning in 2018 is Scouted, Music SA’s multi-venue event featuring South Australia’s best unsigned artists. Last year’s inaugural event saw Music SA partner with AIR and Indie Con to showcase 15 local musicians to hundreds of industry professionals and music fans. This year the event will take place on Friday 27 July in its new location in Adelaide’s West End. For more information on the event and to submit your interest in performing visit www.musicglue.com/scouted Music SA’s Umbrella: Winter City Sounds is made possible with continued funding from the State Government’s Live Music Events Fund through the South Australian Tourism Commission and the Music Development Office, as well as the ongoing backing of the City of Adelaide, the Australian Hotels Association (SA Branch) and Channel 9. Music SA will be working alongside other stand out festivals and events such as the AIR Awards, the Adelaide Cabaret Festival, Guitars in Bars, the Screen Makers Conference, the Adelaide Guitar Festival, Winter Reds Weekend, the Festival of Ideas, SALA, Indie Con Australia, Hybrid World Adelaide and the Adelaide Beer & BBQ Festival. For more information: www.UmbrellaAdelaide.com.au
Helen Page Photography
About Music SA: Music SA is a not-for-profit company that develops and promotes South Australian contemporary original musicians, audiences and the industry. With a wide engagement of artists, venues and music businesses, Music SA is well placed to produce Umbrella: Winter City Sounds as a vibrant celebration of live music in the city of Adelaide during our mild winter weeks. With a long and rich tradition of live music, and the recent recognition by UNESCO as a City of Music, Music SA is at the forefront of bringing to life music as an important cultural and economic industry.Notes to editors: Registrations will be open online on 26th March here:www.UmbrellaAdelaide.com.au Listing: Umbrella: Winter City Sounds 13 – 29 July