LIVE NATION & VIRGIN AUSTRALIA ANNOUNCE AUSTRALIAN PARTNERSHIP

Virgin Australia plays an important role in supporting the development and growth of the Australian music industry. In Virgin Australia, Live Nation gains a world class airline partner who will ensure touring artists and touring personnel enjoy the best possible travelling experience, working closely with the industry to make touring easier for artists. The partnership will deliver Virgin Australia a range of innovative marketing and brand experiences at Live Nation concerts and events.

Inese Kingsmill, chief marketing officer of Virgin Australia, said: “With entertainment in our brand’s DNA, we are thrilled to partner with Live Nation and support the unique travel needs of many of the world’s greatest and most exciting artists. This new partnership provides Virgin Australia with the opportunity to bring the world’s best live music to Australia for fans to enjoy and the opportunity to create unforgettable brand experiences.”

Roger Field, chief executive officer of Live Nation Australasia, said: “Live Nation is looking forward to working with Virgin Australia and its alliance partners to deliver a superior travelling experience for our touring entourages. Virgin Australia share our passion for music and entertainment.”