ALONGSIDE STUNNING NEW VIDEO
Today sees global superstar Ellie Goulding release the brand new track ‘Power’ alongside a stunning new video, shot in isolation.
The new song showcases Ellie’s knack for pop song-writing with earworm melodies and heavy synth-pop bass. Speaking about the song Ellie explains, “I wanted to release this song off my upcoming album as a preview into the world my new album is in! Power is about relationships in the 21st century, how they can now be dictated by social media, superficiality and material things. Dating can sometimes start out with lies or embellishments. The girl in the song is disillusioned by love and the cruel, good looking, self-obsessed people she keeps ending up with.”
The music video for ‘Power’ was filmed by Ellie in lockdown at her home in London. Creative directed over FaceTime by creative duo Imogen Snell Imogen Snell and Riccardo Castano of ISSTUDIO (Haim, Madonna, The XX) the video is undoubtably Ellie’s most personal yet; featuring montages of intimate selfie style videos layered with blurring shots of sensual aesthetics.
Last month, Ellie was a featured performer in Global Citizen’s charity livestream, ‘One World: Together At Home’ which aired on April 19th and raised over $170 million for the WHO’s COVID-19 response fund. Just days later, she took part in BBC’s Big Night In programme as part of a celebrity cover of the Foo Fighters’ ‘Times Like These’. The charity single has since hit Number 1 in the UK, while the Big Night In saw 6.4 million viewers and raised $45 million for Children in Need.
This announcement comes after recent single ‘Worry About Me,’ a collaboration with R&B artist blackbear, and further follows on from releases such as ‘Close To Me’ and ‘Hate Me’ as well her recent cover of Joni Mitchell’s ‘River’.
Ellie, a UN Environment Ambassador, is known as a passionate advocate for environmental protection for our precious planet and champion of solutions to the climate crisis. She mixes this advocacy with her work to help end homelessness, supporting The Marylebone Project and fundraising for other nationwide charities working on the frontline of the homeless crisis.
Details of Ellie’s fourth studio album to be released soon.