CELEBRATING 30 YEARS AT THE FOREFRONT OF POPULAR MUSIC
ANNOUNCES 2017 MAASTRICHT CONCERT
IN CINEMAS ACROSS AUSTRALIA
29TH & 30TH JULY FOR ONE WEEKEND ONLY
• VIOLINIST’S ANNUAL MAASTRICHT CONCERT HOLDS RECORD AS NUMBER 1 MUSIC CONCERT EVENT OF ALL TIME
• 2016 SHOW GROSSED OVER $1.4 MILLION OVER ONE WEEKEND
• COINCIDES WITH ANDRÉ RIEU’S 30TH YEAR PERFORMING WITH HIS JOHANN STRAUSS ORCHESTRA
One of music’s biggest superstars” — New York Post
He is known for his energetic and spell-binding live performances, as well as amassing over 40 million album and DVD sales worldwide, and now the world’s leading pop classical artist, André Rieu, has announced his annual Maastricht concert will once again be beamed into cinemas across Australia in celebration of his 30th year in music.
The Dutch violinist is one of the world’s highest-grossing touring artists, and every year performs a very special concert in his hometown of Maastricht to tens of thousands who travel from all over the globe, including Australia, to experience one of the most emotionally engulfing live music experiences possible, set against the back-drop of the equally as elegant medieval town square.
The Maastricht concert features the maestro in his element, with his famous 60-piece Johann Strauss Orchestra, sopranos, tenors and very special guests.
Last year, André Rieu’s Maastricht concert was shown in 130 cinemas across Australia, and broke André’s own record for music event cinema in Australia – grossing more than $1.4million at the box office over one weekend, and coming in at #3 at the Box Office for that weekend, only behind Jason Bourne and Star Trek Beyond.
The Maastricht concert in 2017 will hold extra special significance, as it marks 30 years since André formed the Johann Strauss Orchestra, who have come to be as much family to him as some of the most talented musicians anyone could share the stage with.
On the cinema shows and his 30th Anniversary of performing with the Johann Strauss Orchestra, André said, “When I founded the Johann Strauss Orchestra in 1987, there were only twelve orchestra members – now there are more than 60 people on stage! Although a lot has changed, there is one thing which has never changed: the joy of playing together, whether in a small group or a big orchestra. We are so much looking forward to bringing this joy again this year to your cinema in July. The program will be very diverse, reflecting this special anniversary. I do hope you will all join us for an unforgettable, magical evening brought to you from my romantic hometown Maastricht.”
Andre has performed for millions of music lovers all over the world. In 2016 he toured to Sydney, Melbourne, Brisbane, Adelaide, Perth and Newcastle where his concerts were enjoyed by more than 70K fans. Distributed by Piece of Magic Entertainment, now cinema audiences right across Australia will be able to live the live André Rieu experience over the 29th – 30th July from the comfort of their local cinema, as he looks forward to welcoming them to his hometown – the musical town of Maastricht, for an unforgettable cinema experience like any other.
Cinema Tickets On Sale 9am Thursday 27th April. Find your nearest local cinema screening of André Rieu’s 2017 Maastricht concert here: www.andreincinemas.com
About Piece Of Magic
Co-founded by André Rieu, Pierre Rieu and Caspar Nadaud, Piece of Magic Entertainment launches in July 2017 with a series of concert events in conjunction with the award-winning musician André Rieu, entitled André in Cinemas. Acknowledging the popularity of Rieu’s previous Event Cinema releases and the unique ability of these broadcasted shows to engage mainstream audiences in classical music performances, André in Cinemas will broadcast across the UK, Europe, Australia and New Zealand and also look to gain a stronger foothold in North America, Latin America and China, where acclaim for the genre continues to grow.
Piece of Magic Entertainment is a one-stop production and distribution company for artists, organizations and licensors, housing its own production studio, post-production facilities and crew. The company integrates specific, localised elements into content, such as guest presenters, fan participation and local talent involvement, in order to fully engage with local audiences. The Event Cinema strand produced and distributed by POM will aim to coexist next to an artist’s album, DVD releases and tour plans, making it an intrinsic part of their offering to audiences worldwide.