STELLAR LINE-UP OF INTERNATIONAL GUESTS CONFIRMED FOR MERCEDES-BENZ FASHION WEEK AUSTRALIA RESORT 18 COLLECTIONS

STELLAR LINE-UP OF INTERNATIONAL GUESTS CONFIRMED FOR
MERCEDES-BENZ FASHION WEEK AUSTRALIA RESORT 18 COLLECTIONS
 

SYDNEY (April 12, 2017) IMG today announced the preliminary international buyers and media heading to Sydney for Mercedes-Benz Fashion Week Australia, taking place 14 – 19 May, 2017, Carriageworks.

Last year’s strategic repositioning of Mercedes-Benz Fashion Week Australia made it the first centralised event to be focused exclusively on Resort collections, placing it at the beginning of the global sales window. As a result, the event saw a 75% uplift in international buyer attendance, providing lucrative new opportunities for showcasing designers. It also saw a 10.75% uplift in international media attendance, resulting in increased global media coverage of designers and their shows.

This year’s event will see buyers, journalists and photographers from the world’s most influential retailers and publications attend shows throughout the week and also for the first time engage in one-on-one meetings with designers at The Suites, IMG’s onsite designer showrooms—a new initiative for this season.

Key representatives attending include:

INTERNATIONAL BUYERS

Altayer, Eda Kuloglu, Senior VP Merchandising

Altayer, Hayley McGregor, Senior Buyer

Bergdorf Goodman, Mimi Fukuyoshi, VP/DMM Contemporary, Swim, Lingerie & Coats

Browns Fashion, Jennifer Bishop, Womenswear Buyer RTW

Club 21, Lilian Kwok, Brand Manager

Club 21, Victor Michael, Assistant Manager

Electric Sekki,  Zoey Chan, Senior Brand Manager

Farfetch, Emma Pull, Buyer

Harvey Nichols, Rachel Cooper, Junior Buyer

Isetan, Ally Lai, Senior Buyer

Lambert and Associates, Christine Kitching, Senior Market Manager

Lane Crawford, Baldeep Riyat, Assistant Buyer

Lane Crawford, Rex Lu, Menswear Buyer

MATCHESFASHION .COM, Chelsea Power, Studio Buyer

Moda Operandi, Chelsea Persov, Buyer Contemporary RTW and Swim

Moda Operandi, Lisa Ruffle, Buyer

Net-A-Porter, Lisa Aiken, Retail Fashion Director

Saks Fifth Avenue, Anna Kigel, Senior Womenswear Contemporary Buyer

Saks Fifth Avenue, Cleo Davis Urman, Contemporary Fashion Director

Selfridges, Perrie Reynolds, Buyer

Shopbop, Jenny Fuchs, Buyer

Shopbop, Kate Johanson, Market Editor

Style. com, Yasmin Sewell, Fashion Director

INTERNATIONAL MEDIA & PHOTOGRAPHERS

Business of Fashion, Sonny Vandevelde, Photographer   

Dazed, Ashleigh Kane, Arts & Culture Editor

ELLE .COM, Nikki Ogunnaike, Senior Fashion Editor

Fashion Quarterly, Sally Ann Mullins, Managing Editor

Fashionista, Alyssa Vingan Klein, Editor-in-Chief

InStyle US, Laura Brown, Editor-in-Chief

Interview, Emma Brown, Senior Online Editor

Le21ème + W Magazine, Adam Katz Sinding, Blog Founder & Photographer

New York Times, Lee Oliviera, Fashion Contributor & Photographer

VOGUE US, Steff Yotka, Fashion News & Emerging Platforms Editor

VOGUE Paris, Sandra Semburg, Photographer

The current MBFWA Official Preliminary Schedule can be viewed at mbfashionweek.com/australia/schedule.