After spending a year in full-swing of all things couture, what better way to revel in the moment than with a new boutique for your first birthday?
With limousines at the ready; last night, Bridal Fusion by Mascia celebrated a fast-paced year in customised couture bridal, evening wear and fashion, with the launch of their new bridal boutique, and a few bottles of sparkling (which of course, didn’t outshine the gowns).
Whilst the move was necessary to feed the ever-growing demand for expansion, business owner and creative director, Mascia, said the team behind Bridal Fusion by Mascia were seeking an opportunity to evolve the brand.
‘While we wanted to keep the cosiness and warmth of our previous store, we also wanted to introduce a new feel with clean lines, which this space really encapsulates.’
With towering ceilings and elegant French windows that saturate the space with natural light, it’s easy to see why this space stole the hearts of the Bridal Fusion team, as it did too, mine.
‘As soon as I set my eyes on the front door, I knew I had to have the space. But the minute I stepped inside, I discovered it had cracked concrete floors – which were horrendous. But being in a creative industry, it’s imperative to see more than meets the eye, and we saw the potential here,’
Mascia added some love with crisp white floorboards and skirtings, and four large change rooms and some trims. Two intricately detailed French provincial leaning mirrors occupy the walls, and three-metre-tall bird cages filled with white roses and roman vines accompanied long racks of couture gowns, which having been born in Rome, are very symbolic of Mascia’s heritage.
Mascia takes the new feel to the Bridal Fusion brand beyond just the physical space, and embodies it into the visual branding.
‘We’ve taken elements from our previous branding and perspectives, and refashioned the logo with a fresh, young look. It maintains our traditions and values that are true to both the Bridal Fusion by Mascia vision, and of our current clientele.’
But Mascia notes that the clientele is continuously expanding, and efforts have had to be made to keep on top of it all.
‘We meet girls who are sizes 0 and 2, and really struggle to find gowns; so, we are now specialising in petite, as well as plus sizes as we have always done, and are also offering custom, made-to-order pieces.’
With a constantly jam-packed schedule, Mascia credits much of the success of the move and rebranding to the wonderful team at Bridal Fusion by Mascia.
‘I’m truly blessed to have met the most amazing young up and coming fashion designer, Corey Jones. She adds everything to the store: style, class, and honesty, and is beautiful through and through. Her input has been sublime and our store wouldn’t be the same without her and her many talents.’
Having many years of experience in modelling deportment and grooming, styling of elitists across several industries, and all the behind the scenes action in couture fashion runways and photoshoots, Mascia and the team behind Bridal Fusion by Mascia are beyond incredible, and are your go-to girls for all brides to be.
Alongside the Bridal Fusion by Mascia label, they are currently stocking a long list of designers, including J’Adore, Alfred Angelo, Tina Holy, and Doll House for bridesmaids just to name a few.
But keep your eyes on this space – young, up and coming Adelaide-based designer, Corey Jones, will soon be having her couture bridal collection and label, Mollie Jones, landing in December with Bridal Fusion by Mascia as the exclusive stockist. Having already peeked at some of her designs, I can happily say she’s not one to be missed!
Words by Andrea Masson
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