ADELAIDE SANITARY COMPANY FIGHTING GLOBAL PERIOD POVERTY
Adelaide based social enterprise, TABOO, sell and distribute 100% organic cotton sanitary products Australia-wide through an online subscription, with 100% of net profits used to fight period poverty around the world.
Co-founded by Eloise Hall and Isobel Marshall, who as teenagers in 2016 won Unley’s young entrepreneurship program, Fish Tank, started TABOO with the simple goal of breaking global taboo of menstruation. Their mission is to ensure that women in Developing Countries have access to sustainable sanitary care and education, a goal which is funded through the sale of quality pads and tampons.
“We were shocked to learn that 30% of girls in Developing Countries will drop out of school as soon as they get their first period and that many reproductive complications stem from the lack of appropriate menstrual health care and education,” says Co-Founder Eloise Hall.
“We became passionate about the cause, and felt an overwhelming responsibility to use our fortunate circumstances to support these women.”
Early in 2018, TABOO hosted a successful crowdfunding campaign, raising the $56,000 required to pay for the first batch of TABOO branded organic cotton pads and tampons to sell in Australia.
“We were inspired to create a product that enabled the everyday purchases of people living in Australia to better the lives of people around the world,” says Co-Founder Isobel Marshall.
“TABOO is a movement that motivates people to empower each other through the experience of menstruation. We are striving to provide basic menstrual and sanitary education to both women and men in developing countries so that women and girls are no longer made to feel degraded and dehumanised during this time.”
TABOO is completely community based with the sale of sanitary products across Australia supporting their cause.
Traveling to India and Kenya to see the effects of period poverty for themselves, Eloise and Isobel now spread their message through school visits, educating students about the importance of their cause to over 35 schools nationally. All net profits from TABOO’s sales fund projects that equip young women in Sierra Leone and Uganda with business skills, affordable sanitary products, education in menstrual hygiene, sanitation and high-school scholarships.