THE EMOJI MOVIE is an adventure based around the world inside our smart phones where each emoji is supposed to have a specific expression and role… that is, until one charter challenges this mould.
It’s not a particularly original story line… kind of a “meh” version of the movie INSIDE OUT.
The movie is kid- friendly, colourful and includes lots of potty humor – “poo jokes”.
Besides one decent gag involving the “eggplant emoji” it didn’t really deliver in keeping this parent entertained.
Obvious consumerism came to mind.
Product placement was everywhere, cross selling apps such as Dropbox, Spotify, and Twitter – I wonder if this was more suited for a tween audience.
However, what would I know… the cinema was filled with 4-year-olds that shrieked every time they recognised their favourite emoji. No educational value.
It’s not all “thumbs down emoji”… the story tries to emphasize the importance of being an individual and sticking up for yourself and your mates. It contains many recognisable cast voices- including James Corden, Christina Aguilera and Anna Faris.
Although the pre-schoolers liked it.. it’s not a movie I’d rush back to see again.
Words by Kirsty Burns
5 Overall Score