The concept of Ryderwear came to Lukic when he noticed a significant gap in the market. Put simply, a voice in Lukic’s head told him to “make gym clothes”. After pondering on the idea for eight months, Lukic took a leap of faith and quit his full-time job to purely focus on Ryderwear. Thanks to is heavy roots in the fitness and bodybuilding industry, Lukic was quietly confident Ryderwear would become successful.
Lukic officially began trading from his grandma’s garage in 2010, just one year since he began working on Ryderwear full-time. Although there was no formal business strategy, Lukic had a strong vision and knew exactly where he wanted Ryderwear to end up. Shortly after, Lukic outgrew his grandma’s garage and moved into an office close by. Having an exclusive headquarters for Ryderwear was a notable achievement for Lukic. Just a short 10 months later, Ryderwear had already outgrown the office and was forced to upgrade to a larger space with an accompanying warehouse.
With an increasing amount of business, the Ryderwear team flourished from seven employees, to 15, to currently 25 employees. In January 2018, Ryderwear will move into their new purpose built facility, spaced at 6000 square meters, six times larger than the current warehouse.
Since Ryderwear’s inception, the label has been heavily targeted towards the niche market of bodybuilders. Due to the continued success of the business, Lukic saw an opportunity to continue expanding to reach the wider fitness market. In late 2016, Ryderwear employed on a fashion designer, and there after a whole new creative team to work on the rebrand. Whilst still staying true to the routes, Ryderwear will become advocates for a life balanced with different movements encompassing strength training, body building, cardiovascular, flexibility and recovery, thus creating ranges of clothing that support these activities.