Words by Christie Thompson
As the tremendously popular Australian activewear brand Ryderwear reached its ten year anniversary, it celebrated by settling its headquarters in Adelaide’s Beverley – and we were lucky enough to receive an invite to the launch party!
A gorgeous photo wall display was set up at the entrance of the large building and hallways lined with framed Ryderwear photo shoot images lead guests to the main hub of the impressive workspace, where a selection of Ryderwear clothing was on display.
The Ryderwear HQ boasts a large floor plan, beautifully designed offices, conference rooms, break rooms, and a studio overlooking a huge warehouse suited for the massive growth in demand the brand has experienced over the past few years. Considering this brand began in owner David Lukic’s grandmother’s garage, it’s evident that a lot of hard work went into the creation of this company.
“The new HQ is a culmination of the dedication and passion of the Ryderwear team. It reflects our expansion as a brand and cements our presence in South Australia and on the global stage”, Says Lukic.
Ryderwear has seen an average growth of 81 per cent in revenue over the past three years, with expected continuous growth and consistent increase in following on social media platforms. The activewear powerhouse showed its guests a month-by-month plan for exciting new clothing line releases projected for the next twelve months, with ranges for men and women.
As for the launch party itself, Ryderwear were assisted by Adelaide’s own event queens Girl About Town, who, as always, organised a soirée to remember. A giant food platter full of delectable treats from local South Australian businesses stood as a statement piece in the middle of the room where the main event was held, accompanied by a lovely selection of wines, ciders, and Espresso Martini’s. The room was vibrant and full of life; its safe to say all who attended had an excellent time.
We would like to thank Ryderwear and Girl About Town for inviting us to this event, and wish the Ryderwear team all the best in their new creative space – we are seriously envious!
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